The 2014 FIFA World Cup kicked off last week, and already it’s being hailed as the world’s most “social” sporting event ever. It is slated to be the single most talked-about sporting event on social media.
Marketers are getting on the bandwagon. A couple notable examples include Activia partnering with Shakira to support the World Food Program, and adidas and their #allin campaign. Coca-Cola is, as always, an official sponsor, and all kinds of sports channels are getting in on the action (ESPN, etc.).
Twitter is an enabler for marketers
Twitter is making it easy for fans and marketers to connect over the FIFA World Cup and social media. The #WorldCup hashtag center allows you to follow all tweets with the hashtag, to see the teams that are on Twitter and follow each individual game.
Magazines, brands, teams, fan clubs, individuals are all tweeting. Following the hashtag you are bound to find content from all these groups that will appeal to you. Some are trying to not-so-subtly connect their products to football, but others are fully dedicated to World Cup coverage.
How to get in on the marketing action
Offerpop and Crimson Hexagon partnered to make an infographic providing analysis of the marketing opportunity that this world-wide event presents. Take a look for some inspiration for how you and your brand can get involved in the FIFA World Cup on social media.
Offerpop’s World Cup Infographic: