So Beyoncé’s pyrotechnic show caused a power outage at the Superbowl last night! Did anyone else hear about that?? Crazy stuff, right?? Oh wait, apparently I’m late breaking the news, because during the now-famous post-halftime power outage, Twitter users posted up to 231,000 tweets per minute about the sudden gloom.
Responses to this year’s Superbowl commercials have been mixed, though apparently most people agree on one: the Budweiser bit featuring a baby Clydesdale has become the third most shared video in advertisement history, according to Unruly media. Psy’s pistachio commercial, Crackin’ Gangham Style, certainly made me giggle; The GoDaddy.com Big Kiss commercial is creating buzz just by being gross (seriously, only click if you can stand smooching noises); and Seth Rogan and Paul Rudd’s appearance in the Samsung Galaxy commercial is admittedly pretty funny.
But my favorite was the Whisper Fight from Oreo and then their response to the power outage. In a stroke of genius, Oreo had someone on hand to whip up this baby:
Congratulations, Oreo! For what it’s worth, you win The Brain In Jane prize for best commercial! The video combined with the brilliant response to real-time events show that Oreo and their agency 360i have what it takes to stay relevant and clever and get people talking. Well done!